sein founders

It's time to createyour success story

Founders Syllabus

Ask the right questions

  • Produce your own questions
  • Improve your questions
  • Strategize on how to use your questions
  • Reflect on what you have learned
  • Practice three thinking abilities in one process:
  • Divergent, Convergent and Metacognitive thinking

Entrepreneurial Mindset

Learning outcomes
  • A mindset for life; not only startups
  • Identify, assess, share and act on opportunities
  • Coping with failure
  • How to validate problem and its solution
  • How to validate if a product has an acceptance in a market
  • Problem-solution, Product-Market, Business model canvas
  • Thinking entrepreneurially within yourself and colleagues
  • Entrepreneurial motivations and behaviors
  • Seeing and acting entrepreneurially

Discovering ideas

Learning outcomes
  • Identify and analyze entrepreneurial opportunities
  • Evaluate your ideas using the right filters
  • Build your Business Model Canvas
  • Create your Value Proposition Canvas
  • Get to know the steps to create innovative products
  • Get external validation from the right people
  • How to talk to customers
  • Minimum Viable Valuable Product
  • What not to do with your idea
  • Enhance your entrepreneurial mindset

Startup culture and branding

Learning outcomes
  • Identify the elements of startup culture
  • Think different about culture
  • Build your startup’s DNA
  • Create your golden cycle
  • Culture will help you hire better
  • Brand your startup
  • Create your pitch

Your key assets: Team

Learning outcomes
  • Get the criteria to build the right team
  • Create you Employee Value Proposition Canvas
  • Put together an employee handbook
  • Get to know how the method to solve conflicts
  • Allocate equity among team members
  • Avoid the bozo effect
  • Enhance your entrepreneurial mindset

From Idea to Product

Learning outcomes
  • Create your pricing policy
  • Avoid common financial mistakes
  • Follow your progress with the right metrics and KPIs
  • Design thinking
  • Agile methodologies
  • Craft you marketing plan
  • Experiment to test your hypothesis
  • Familiarize with build/measure/learn feedback loop
  • Enhance your entrepreneurial mindset

Execution counts for 99% of success

Learning outcomes
  • Familiarize with the disciplines of execution
  • Measure Product/market fit
  • Lead your team
  • Learn from other people’s mistakes

Startup Funding

Learning outcomes
  • Profile investors
  • Know when to raise money
  • Measure how much money to raise
  • Create the right material before pitching
  • Look for those skills at investors
  • When to run after customers and not investors
  • Have the numbers right before pitching
  • Create your elevator pitch, your 2 mins pitch